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Caught between Big Tobacco & Big Pharmaceuticals
We're building a platform of trust between the industry, our partners and ultimately the consumer.

British American Juice are committed to clarity, openness and fairness. To learn more please scroll down.

BAJ E-Liquid Science



British American Juice only works with E-Liquid Production and R&D companies who uphold the highest level of professional manufacturing standards and practises. Our partners operate from sophisticated refrigerated clean room environments. Batching areas are outfitted with a laminar flow HEPA system, anti bacterial wall treatment, particle free ceiling tiles and the highest grade stainless steel work stations. The bottling stations are in secondary isolation environments that adds an additional layer of protection from airborne contaminants. All workers are mandated to be equipped with shoe covers, gloves, masks, hair frocks, eye protection and lab coats before entering into any of the restricted work spaces.

Chemical Make-up

Our quality control is industry leading and the attention to detail in both the creative and production side of our work gives the community the assurance that they are getting the best. All ingredients are Pharmaceutical grade and FDA approved.

BAJ E-Liquid Packaging



Contact Information

For consumer confidence the following contact details must be located on the eLiquid Container or associated packaging.

1) Address of eLiquid producer
2) Phone number of the eLiquid producer
3) Either an email address or website with a contact page of eLiquid producer
4) If an eLiquid is imported from abroad then the above information must be displayed for the importer/distributer

Reference: Trading Standards - The Sale of Goods Act (SOGA)  

CLP Regulation – Chemical classification

a) The following Hazard statements must be located on the eLiquid Container.

1) (R25) Toxic if swallowed
2) (R27) Very toxic in contact with skin
3) (s1) Keep locked up
4) (s2) Keep out of the reach of children
5) (S45) In case of accident or if you feel unwell seek medical advice immediately (show the label where possible)

Reference: HSE Hazard statements, precautionary statements and signal words 

b) The following Hazard pictograms must be located on the eLiquid Container.
1) Acute toxicity, Very toxic (fatal), Toxic etc

Toxic CLP Pictogram

2) Harmful to the environment

Aquatic Wildlife CLP Pictogram
Reference: HSE Hazard symbols and hazard pictograms 

Product Ingredients

The Ingredients used in the eLiquid must be located on the Container or associated packaging.
1) The amount of Nicotine shown in both Milligrams and percentage (for example 18mg (1.8%)
2) All Propylene glycol (C3H8O2) and Vegetable Glycerin (C3H8O3) and flavourings must be Pharmaceutical grade.
3) It is recommended that if you can't absolutely guarantee that the eLiquid doesn't contain nuts the following statement should be used 'MAY CONTAIN TRACES OF NUTS'

18 and Over Symbols and Guidance

The Following18 and over warnings must be located on the eLiquid Container.
1) 'Not Suitable for those under the age of 18'
2) And the Symbol below;
18 Over

Environmental Responsibility

The Following No Littering symbol must be located on the eLiquid Container to be Vape Safe Compliant
1) The Symbol below;

Do not Litter Reference: Keep Britain Tidy 

Tactile Warning Labels

The addition of Tactile Warning Label must be located on the eLiquid Container to be Vape Safe Compliant 1) The Label below;

Tactile Warning Label

Child-Proof Container

All eLiquid sold in the EU must be stored in a Child-Proof container

Nicotine Warnings

The addition of a Nicotine Warning statement must be located on the eLiquid Container to be Vape Safe Compliant
1) 'Nicotine is addictive and habit forming'



The CE marking or formerly EC mark, is a mandatory conformity marking for products sold in the European Economic Area (EEA) since 1993. The CE marking is the manufacturer’s declaration that the product meets the requirements of the applicable EC directives.


The Directive on the restriction of the use of certain hazardous substances in electrical and electronic equipment 2002/95/EC (commonly referred to as the Restriction of Hazardous Substances Directive or RoHS) was adopted in February 2003 by the European Union. The RoHS took effect on 1 July 2006, and is required to be enforced and become law in each member state. This directive restricts (with exceptions) the use of six hazardous materials in the manufacture of various types of electronic and electrical equipment. It is closely linked with the Waste Electrical and Electronic Equipment Directive. (WEEE) 2002/96/EC which sets collection, recycling and recovery targets for electrical goods and is part of a legislative initiative to solve the problem of huge amounts of toxic e-waste.


The Waste Electrical and Electronic Equipment Directive (WEEE Directive) is the European Community directive 2002/96/EC on waste electrical and electronic equipment (WEEE) which, together with the RoHS Directive. 2002/95/EC, became European Law in February 2003. The WEEE Directive set collection, recycling and recovery targets for all types of electrical goods, with a minimum rate of 4 kilograms per head of population per annum recovered for recycling by 2009. The RoHS Directive set restrictions upon European manufacturers as to the material content of new electronic equipment placed on the market.

BAJ The Law on E-Cigs

The Law

Under 18

Our E Liquids are intended for sale to adults 18 years or older.

BAJ Online E-Liquid Sales

Online Sales

Distance Selling Regulations

We expect our partners to be transparent in their dealings with the public, for all the excitement about self regulation and sticky warning labels on bottles, nothing is more damaging to the industry than dishonest business practices. We reserve the right to remove accounts if the following are not observed. Certain information must be provided to potential buyers before a contract is made. You can comply by including this information in, or clearly linked from, your item listings. In all cases, including sales by auction, you must declare the following:

  • The geographic address where your business is established. (A PO Box address is not enough)
  • Your VAT number, if you have one a description of the item the price, including all taxes delivery costs arrangements for payment and delivery the existence of the right to cancel (unless an exemption applies)
  • For further information about the Electronic Cigarette Industry in Europe:
    Vape Safe – Promoting safer vaping ( A Electronic Cigarette Regulatory Association)

    For further information about the Electronic Cigarette Industry in the United States:
    TVECA ( The Tobacco Vapor Electronic Cigarette Association)