+1 562 502 7389
+44 0151 3245 225
British American Juice Logo
  • A

    Air Holes

    Every atomiser has an air hole or air path of some sort. The size of the air hole determines how tight or loose the draw will be and how much air can get to the coil to produce vapour.


    This is a slang name given to a traditional tobacco cigarette.

    Atomiser / Atomizer / Atty

    This refers to the heating element. This heats the liquid to produce the vapour.
  • B

    Base Liquid / Base Mix

    ‘Base liquid’ refers to the composition of the e-liquid prior to the addition of nicotine and flavourings. The base in our e-liquid is propylene glycol and vegetable glycerol (usually PG 70% / VG 30%). Please read the label for nicotine strength and flavour.

    Battery / Batt

    Electronic cigarettes are powered by batteries available in many sizes and variations. Generally, the bigger the battery, the longer battery-life between charges.
  • C

    Cartomiser / Cartomizer / Cart / Carto / Cartridge

    A cartomiser is a combined cartridge and atomiser. Cartomisers revolutionised electronic cigarettes allowing easy to use 2-piece electronic cigarettes. The cartomiser contains an absorbent material that soaks up the e-liquid inside the cartridge.

    Clearomiser / Clearomizer

    A type of atomiser, clearomisers are reservoirs that contain e-eliquid. They are called clearomisers because they are clear / translucent chambers. They are available in various colours. Usually holding 1.6ml of e-eliquid. Available with long or short wicks. Clearomisers are disposable products that usually last a few weeks. Some clearomisers have changeable wicks.


    The coil is the heating element. The liquid is delivered to it (via wicks or otherwise), whereupon it is heated to produce the vapour.


    The cutoff is a safety feature built into some electronic cigarettes. When the ‘maximum draw’ is reached, the device will ‘cutoff’ to avoid overheating.

  • D


    DCT stands for ‘Dual Coil Tank’. The device consists of a cartomiser surrounded by a reservoir tank that feeds the e-liquid to the cartomiser to ensure the cartomiser is fully saturated. We recommend the DCT for more experienced vapists as they can be tricky to use.


    Disposable electronic cigarettes consist of a simple battery and cartomiser refill. The battery cannot be recharged and many argue that it is bad for the environment.

    Dual-Coil Cartomiser / Cartomizer

    Two coils in one atomiser which generally vaporises more e-liquid.


    A draw is the same as taking a puff, or inhaling. For the best vapour production when using an electronic cigarette we recommend a long, slow draw of about 3-4 seconds.

    Drip Tip

    A ‘drip tip’ was first produced to use on top of a dripping atomiser (see Dripping Atomiser), it is easily removed in order to drip e-liquid directly onto the coil. In time, as dripping became less popular, a ‘drip tip’ became more like a mouth piece to use with a DCT, Vivi Nova or re-buildable atomiser.


    Dripping is when e-liquid is dripped directly onto the coil. Some vaping purists believe this heightens the flavour.

    Dripping Atomisers / Atomizers

    A dripping atomiser is an atomiser designed to allow dripping direct to the coil.

    Dry Burn

    A dry burn is when there is insufficient e-liquid in your e-cigarette which leads to a burnt taste. Try to keep the wicks wet with e-liquid to avoid dry burn. Tip: Never let e-liquid run out when vaping. This may burn out your atomizer and produce a ‘dry burn’.
  • E


    E-Cigarette Consumer Association of the UK.


    Electronic Cigarette Industry Trade Association.

    EC Label EC 200-193-3

    This is the European Commission chemical code for nicotine. Learn more here.

    E-Liquid / E-Juice / Juice / Oil

    E-liquid is the solution used in electronic cigarette. Our e-liquid is made up of propylene glycol, vegetable glycerol, water, nicotine and delicious flavourings. E-liquid is vaporised into vapour that you inhale. You can see our great selection of delicious liquids here.

    eGo / eGo 510

    eGo refers to the outer thread found on most electronic cigarette devices. It has become a nearly universal connection within the electronic cigarette world.

    Electronic Cigarette / E-cig / Electric Cig

    Electronic cigarettes are atomising devices designed to simulate the smoking of regular cigarettes. There is no burning involved, therefore providing a cleaner, healthier smoking alternative. With no tar, carbon monoxide, etc.
  • F


    This is when too much liquid is added to an atomiser. Tip: When filling atomisers try not fill above the recommended gauge, doing so will result in poor vapour or no vapour at all. To solve this problem, empty atomiser of liquid and blow all excess liquid out of the chamber, avoiding e-liquid getting in contact with mouth.
  • G

    Genesis / Gennie

    A genesis atomiser is a purpose built atomiser which is used with a pre-oxidized stainless steel mesh wick and a series of coils of either kanthal or nichrome wire to determine the resistance of the atomiser. When the coil stops working or needs to be changed it is rebuilt by the user.
  • H

    High Resistance

    A high-resistance atomiser is designed to be used with high voltage batteries. They are especially suited to variable voltage devices as they will work at a low voltage but can withstand a high voltage without burning out as quickly.
  • I


    Breathing into lungs.
  • J


    Another term for e-liquid.
  • K


    Kick refers to the throat hit. See Throat Hit section.
  • L


    Electronic cigarettes are specialist devices and need care and maintenance. Failure to do so will result in leaking. Tip: Keep all electronic cigarette parts dry by using a cloth, a tissue or a cotton wool bud.


    Another term for e-liquid.

    Low Resistance

    A low resistance atomiser will give a better vapour production on lower voltage devices such as regular Cyclone or eGo batteries. Low resistance atomisers are not generally suited to variable voltage devices.
  • M


    Abbreviation for Milliampere-hour, which is used to describe the capacity or energy charge that a battery will hold and discharge before it needs to be recharged.

    Milligrams / Mg / Mg strength

    The amount of nicotine found in e-liquid is measured in milligrams. It is often abbreviated to ‘mg’. For example 1.6% nicotine is 16mg. 16mg of nicotine per 1ml of e-liquid.

    24mg – High. Suited to smokers of medium to strong cigarettes or those who smoke 20+ regular cigarettes per day. 16mg or 18mg – Medium. This is our most popular nicotine strength. Intended for those who smoke up to 20 light to medium cigarettes per day. 11mg– Low. Intended for those who smoke up to 5 mild cigarettes per day. 0mg – Zero. Contains no nicotine. You will get the hand-to-mouth action associated with smoking, taste and slight throat hit.

    Milliliters / Ml

    This refers to volume of liquid. It is often abbreviated to ‘ml’. Our e-liquids are available in 15ml, 30ml and 120ml bottles.
  • N


    Tobacco contains a chemical called nicotine. Nicotine is an addictive substance. In low concentrations the substance acts as a stimulant.

    Nicotine Free

    ‘Nicotine Free’ refers to e-liquid that contains no nicotine. Look out for flavours that are followed by 0mg to experience vaping with nicotine.


    A pejorative term for someone who is relatively new to vaping.
  • O

    Ohm (Ω)

    The Ohm is the standard unit of electrical resistance. This refers to the resistance of the atomiser or cartomiser. Lower ohms means less resistance and higher ohms means more resistance. Higher resistances should be used when the voltage increases (i.e. when using a variable voltage device such as the Cyclone Twist or SVD)
  • P


    A passthrough is a type of electronic cigarette that can be use when it is plugged into a power source. Some passthroughs have rechargeable batteries while others must be plugged into the mains at all times when in use.

    PCC / Portable Charging Case

    A PCC is designed to charge and store your electronic cigarette when on the move.


    Some electronic cigarettes are sometimes referred to as ‘Pen-Style’, or ‘The pen one’, because of their vague resemblance to a pen.

    Personal Vapouriser / Vapourizer / PV

    This is another name for the electronic cigarette.


    A ‘plinth’, also referred to as a ring or collar, covers the eGo thread when using a 510 atomiser such as the DCT or Vivi Nova. It is purely aesthetic, but most people prefer to use it due to that.


    Some atomisers, such as the DCT, need to be primed before the first use. Priming refers to fully saturating the absorbent material inside the atomizer to avoid a ‘dry burn’ that may damage the atomizer.

    Propylene Glycol / PG

    Propylene glycol is an organic compound with the formula: C3H8O2. . It is a colourless, nearly odourless, clear, viscous liquid with a faintly sweet taste. When used in e-liquid it contributes to ‘Throat Hit’.
  • R

    Re-buildable / Repairable

    A re-buildable atomiser is custom designed to be rebuilt by the user.


    Rechargeable refers to a battery that can be recharged such as the TABseries and Cyclone eGo-C.


    Cartomisers are often referred to as refills even though we do not advise that you refill them. Doing so may result in getting e-liquid in your mouth.


    Many people think that electronic cigarettes are not regulated. This isn’t true. BAJ products are fully compliant with required regulations. CE, ROHS, WEEE. All liquids are tested. Child safety bottle caps. Warning symbols. Over 18. Please also see ‘Regulation’ and ‘ECITA’ sections.
  • S


    Smoke Free Alternatives Trade Association.

    Silica Wick

    A silica wick is used in most electronic cigarette atomisers. It wicks the e-liquid up to the coil.

    Smokeless Cigarette

    Many people refer to electronic cigarettes as ‘smokeless cigarettes’ because there is no smoke. The smoke-like substance is a vapour that is produced when e-liquid is heated up.

    Stainless Steel Mesh

    A stainless steel mesh is used in some atomisers. It allows the user to let the e-liquid run low without giving off a burnt taste.
  • T


    This refers to the reservoir chamber that holds the e-liquid.


    The ‘hit’ felt at the back of the throat when using electronic cigarettes. This is similar to feeling of smoking a regular cigarette. Nicotine and propylene glycol are the main contributors to throat hit. E-liquids that have little or no nicotine content will generally produce less throat-hit than ones that contain a higher amount of nicotine.


    The Tobacco Vapor Electronic Cigarette Association.

    Twist Battery

    A twist battery such as the eGo-C Twist is a Variable Voltage (VV) battery that allows the user to twist the dial at the base of the unit to adjust the voltage. The output ranges from 3.2 vto 4.8v to suit personal taste.
  • U


    A USB or Universal Serial Bus is a standard plug found on a variety of electronic devices, such as computers, some televisions, games consoles and mobile phone chargers. Most e Cig chargers are USB based.
  • V


    Voltage, as regards electronic cigarettes, refers to the power output of the batteries. Standard eGo batteries have a voltage of 4.2v, Variable Voltage devices can be adjusted to suit personal taste. A higher voltage increases the throat hit and warmth of the vapour.


    This refers to the action of taking a draw on an electronic cigarette. Often used as a replacement for the word ‘smoke’, or ‘smoking’.


    A ‘Vaper’ is someone who uses electronic cigarettes, or ‘Vapes’. It is used in place of ‘Smoker’.

    Vapour Production / Vapor

    ‘Vapour production’ refers to the amount of vapour produced from an electronic cigarette or atomiser. When a thick, creamy vapour is produced, it is regarded as ‘good vapour production’.

    Variable voltage / VV

    ‘Variable Voltage’ or ‘VV’ refers to batteries on which the user can adjust the Voltage. The eGo Twist Battery is one such device.

    Vegetable Glycerol / Vegetable Glycerin / Vegetable Glycerine / VG

    ‘Vegetable Glycerin’ or ‘VG’ is often used alongside ‘PG’ in the Base Liquid. Some base liquids can be 100% VG. It is a colourless compound derived from vegetables. It is much more viscous (thicker) than PG. A higher concentration of VG gives a thicker and generally sweeter vapour.

    Vent Holes

    See Air Holes.
  • W


    A wick is a piece of string-like material (silica) that is found in most atomisers. Wick may also refer to a replaceable atomiser head or coil. The wick delivers the e-liquid to the heating element. Tip: Keep wicks coated in e-liquid at all times to avoid wicks burning and for best results.
  • 1-10

    510 Connection

    ‘510’ refers to the most popular electronic cigarette male thread connection available on the market. Found on all eGo-type batteries.

    510 / 901/ 808

    These are the various connections an electronic cigarette might use.